THE BRAND EDIT, FOUNDER

I love helping people uncover their unique spark and encouraging them to own it with confidence.

Kerri Shigo

THE BRAND EDIT, FOUNDER

I love helping people uncover their unique spark and encouraging them to own it with confidence.

Kerri Shigo

HERE'S WHAT SETS ME APART

After years as a marketing executive building brand strategies for major companies (Microsoft, SAP Concur), and helping my own four children navigate college, internships and starting their career, I now help individuals do the same for themselves: aligning their strengths to a clear sense of purpose so they can move forward with clarity, confidence and direction.

  • 25 Years of Brand Marketing Experience and Senior Leadership at Fortune 100 Companies
  • A proven, strategic framework grounded in brand principles, so your resume, LinkedIn, and elevator pitch all reinforce the same clear, compelling narrative
  • An efficient, energizing, and confidence-boosting experience (with a little fun, too)
  • Strategist + Cheerleader + Accountability Partner: I’ll challenge you to think bigger, guide you with strategic insight, and make sure you stay focused and follow through, while cheering you on the whole way

Career Coach + Strategist + Accountability Partner

25 Years of Driving Brand Success at Fortune 100 Companies

WHY WORK WITH ME

HERE'S WHAT SETS ME APART

After years as a marketing executive building brand strategies for major companies (Microsoft, SAP Concur), and helping my own four children navigate college, internships and starting their career, I now help individuals do the same for themselves: aligning their strengths to a clear sense of purpose so they can move forward with clarity, confidence and direction.

  • 25 Years of Brand Marketing Experience and Senior Leadership at Fortune 100 Companies
  • A proven, strategic framework grounded in brand principles—so your résumé, LinkedIn, and elevator pitch all reinforce the same clear, compelling narrative
  • An efficient, energizing, and confidence-boosting experience (with a little fun, too)
  • Strategist + Cheerleader + Accountability Partner: I’ll challenge you to think bigger, guide you with strategic insight, and make sure you stay focused and follow through—while cheering you on the whole way

Career Coach + Strategist + Accountability Partner

25 Years of Driving Brand Success at Fortune 100 Companies

WHY WORK WITH ME

I work with smart, capable people who are starting their careers, navigating a transition, or reentering the workforce and aren’t quite sure how to communicate who they are or where they are headed in a way that feels true to them. I help you define your story, align your path, and move forward with confidence and authenticity.

about My clients